Lusterity is founded on the core values of diversity, sustainability, local, makers and giving back. Each product and service in our network was selected for its style and for its alignment with one or more of the promises of our brand:
Lusterity celebrates DIVERSITY
Advancing businesses owned and operated by women, minorities, LGBTQ owners and other underrepresented entrepreneurs.
Lusterity celebrates SUSTAINABILITY
Favoring products and processes that are more natural and less wasteful, including compostable, recyclable, organic and non-toxic items.
Lusterity celebrates LOCAL
Seeking options found closest to home, Boston-made, Massachusetts-made, and American-made goods, and recognizing community-based business owners, who make efforts to enhance their local economies.
Lusterity celebrates MAKERS
Valuing handmade items, independent- and family-owned businesses, fair trade products, and things created by workers in union and fair-wage environments.
Lusterity celebrates GIVING BACK
Promoting alternative approaches that make significant social commitments, including nonprofits, social enterprises, and buy one-give one models.